Privacy Policy

Last Updated: 2026-08

At Broyhill Furniture, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit our website or interact with our furniture collections and resources.

Information Broyhill Furniture Collects

We collect several types of information to provide you with a better experience when exploring our living room, bedroom, outdoor, and dining furniture collections:

Information You Provide Directly

When you subscribe to our newsletter, submit a contact form, or communicate with us, we collect information such as your name, email address, and any message content you choose to share. This helps us respond to your inquiries about our furniture pieces and keep you informed about new collections.

Information Collected Automatically

When you browse our furniture collections, we automatically gather technical data including your IP address, browser type, device information, operating system, and pages you visit. We also track how you interact with our product pages — which sofas, dressers, or patio sets capture your attention and how long you spend reviewing each collection.

Information from Third Parties

As an Amazon Associate, we receive affiliate tracking data when you click through to Amazon to purchase furniture pieces we feature. This includes general information about which product categories generate the most interest, though we do not receive your specific Amazon purchase details or payment information.

How Broyhill Furniture Uses Your Information

We use the information we collect to improve your furniture shopping experience and maintain our website:

  • To respond to your questions about our bedroom sets, sectionals, dining tables, and outdoor furniture
  • To send you our newsletter with new collection announcements, care tips, and furniture trends (only if you’ve opted in)
  • To understand which furniture styles and categories resonate most with our visitors
  • To improve our website’s navigation and help you find the perfect pieces for your home more easily
  • To maintain website security and prevent fraudulent activity
  • To comply with legal obligations and respond to lawful requests

Cookies and Tracking Technologies at Broyhill Furniture

We use cookies and similar technologies to enhance your browsing experience as you explore our furniture collections. Here’s how these work:

Essential Cookies

These cookies are necessary for our website to function properly. They enable basic features like page navigation and access to secure areas. Our furniture site cannot operate effectively without these essential cookies.

Analytics Cookies

We use analytics tools like Google Analytics to understand how visitors engage with our furniture collections. These cookies tell us which living room pieces are most popular, whether visitors prefer outdoor sectionals or dining sets, and how long they spend reviewing each collection. This data helps us showcase the furniture you’re most interested in.

Advertising Cookies

As an Amazon affiliate site featuring Broyhill furniture, we use advertising cookies to track which products you view and potentially show you relevant furniture recommendations. These cookies support our affiliate relationships while helping you discover pieces that match your style preferences.

Managing Your Cookie Preferences

Most web browsers automatically accept cookies, but you can modify your browser settings to decline them if you prefer. Keep in mind that disabling cookies may affect your ability to fully experience our furniture collections and could limit certain interactive features. You can typically adjust these settings in your browser’s privacy or security section.

How We Share Your Information

Broyhill Furniture does not sell your personal information. We share data only in these limited circumstances:

Service Providers

We work with trusted service providers who help us operate our website, manage our email communications about new furniture collections, and analyze how visitors engage with our content. These providers access your information only to perform specific tasks on our behalf and are obligated to protect your data.

Affiliate Partners

When you click through to Amazon to view or purchase furniture pieces we feature, we share basic referral information that allows Amazon to credit us for directing you there. This is how our Amazon Associates participation works — but we never share your email address, name, or other personal details with Amazon through this affiliate relationship.

Legal Requirements

We may disclose your information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

How Broyhill Furniture Protects Your Data

We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include secure servers, encrypted connections where appropriate, and regular security assessments. However, no online transmission method is completely secure, and we cannot guarantee absolute security of data transmitted to or stored on our furniture website.

Your Privacy Rights

Your control over your personal information matters to us. Depending on where you live, you may have specific rights regarding the data we hold about you.

Rights for All Visitors

Regardless of your location, you can unsubscribe from our furniture collection emails at any time by clicking the unsubscribe link at the bottom of any newsletter we send. You can also contact us directly to request changes to your communication preferences.

GDPR Rights (European Union Visitors)

If you’re located in the European Union, you have specific rights under the General Data Protection Regulation:

  • Access: You can request a copy of the personal information Broyhill Furniture holds about you
  • Correction: You can ask us to correct any inaccurate information in our records
  • Deletion: You can request that we delete your personal information, subject to certain legal exceptions
  • Data Portability: You can request your data in a structured, machine-readable format
  • Objection: You can object to our processing of your personal information in certain circumstances
  • Restriction: You can request that we limit how we use your data while we address your concerns

CCPA and CPRA Rights (California Residents)

If you’re a California resident, the California Consumer Privacy Act and California Privacy Rights Act give you these rights:

  • Know: You can request details about what personal information we’ve collected about you over the past 12 months, including the categories of data, sources, business purposes, and third parties we’ve shared it with
  • Delete: You can request deletion of your personal information, with certain exceptions
  • Opt-Out: You can opt out of the sale or sharing of your personal information (note: we do not sell personal information)
  • Correct: You can request correction of inaccurate personal information
  • Limit: You can limit our use of sensitive personal information
  • Non-Discrimination: We will not discriminate against you for exercising any of these rights

Rights Under Virginia VCDPA, Colorado CPA, Connecticut CTDPA, and Utah UCPA

If you’re a resident of Virginia, Colorado, Connecticut, or Utah, you have similar rights under your state’s privacy law:

  • Access: You can confirm whether we’re processing your personal data and request access to it
  • Correction: You can correct inaccuracies in your personal data
  • Deletion: You can delete personal data you’ve provided to us
  • Data Portability: You can obtain a copy of your data in a portable format
  • Opt-Out: You can opt out of targeted advertising, sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects

How to Exercise Your Privacy Rights

To exercise any of these rights regarding your personal information, please contact us using the information provided at the end of this Privacy Policy. When you submit a request, we may ask for additional information to verify your identity and ensure we’re responding to the correct person. We’ll respond to verified requests within 30 to 45 days, as required by applicable law.

Children’s Privacy Protection

Broyhill Furniture’s website is not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13. Our furniture collections, design resources, and content are intended for adults furnishing their homes. If we learn that we’ve inadvertently collected information from a child under 13, we will delete that information promptly. If you believe we may have collected information from a child under 13, please contact us immediately.

Links to Other Furniture Retailers and Resources

Our website includes links to Amazon product pages and potentially other furniture-related resources. When you click these links and leave our site, you’re subject to the privacy policies of those destination sites. We are not responsible for the privacy practices, data collection, or content of external websites. We encourage you to review the privacy policy of any site you visit, particularly when purchasing furniture or providing personal information. Amazon’s privacy practices, for instance, are governed by Amazon’s Privacy Notice, not by this policy.

International Data Transfers

Broyhill Furniture operates primarily within the United States, and our website servers are located here. If you’re accessing our furniture collections from outside the United States, please be aware that your information will be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your country. By using our website and providing your information, you consent to this transfer. We take reasonable steps to ensure your data receives adequate protection consistent with this Privacy Policy.

How Long We Keep Your Information

We retain your personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. For example, we’ll keep your email address as long as you’re subscribed to our furniture collection newsletter, and we’ll retain analytics data about furniture browsing patterns in aggregated form for trend analysis. When we no longer need your information, we’ll securely delete or anonymize it. If you request deletion of your data, we’ll honor that request within the timeframes required by applicable privacy laws, subject to certain legal exceptions.

Email Communications About Furniture Collections

If you subscribe to our newsletter, we’ll send you periodic emails featuring new Broyhill furniture collections, care tips for your existing pieces, and updates about our product categories. Every email includes a clear unsubscribe link at the bottom — clicking it removes you from our mailing list immediately. We respect your inbox and will not share your email address with third parties for their marketing purposes. You can also contact us directly to manage your email preferences or ask questions about the types of furniture updates we send.

Do Not Track Signals

Some web browsers offer a “Do Not Track” (DNT) signal that requests websites not track your online activity. Currently, there is no uniform standard for how websites should respond to DNT signals. Our website does not currently respond to DNT browser signals or similar mechanisms. However, you can still manage cookies and tracking through your browser settings as described in the Cookies section of this Privacy Policy. As industry standards for DNT develop, we will reassess our approach to these signals.

Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, furniture collections, technology, legal requirements, or other operational needs. When we make significant changes, we’ll update the “Last Updated” date at the top of this policy. We encourage you to review this Privacy Policy whenever you visit our website to stay informed about how Broyhill Furniture protects your information. Your continued use of our furniture website after we post changes constitutes your acceptance of the updated Privacy Policy. If we make material changes that significantly affect your rights, we’ll provide more prominent notice as appropriate under the circumstances.

Contact Broyhill Furniture About Your Privacy

If you have questions about this Privacy Policy, want to exercise your privacy rights, or need to discuss how we handle your personal information, please contact us:

Broyhill Furniture
4521 Industrial Boulevard, Suite 220
Nashville, TN 37209
United States

For privacy-specific requests — including access, deletion, or correction of your personal information — please clearly indicate “Privacy Request” in your message subject line. We’ll respond to all verified requests within the timeframes required by applicable privacy laws.

Last Updated: 2026-08